The following questions are designed to start you thinking about what is needed for your project. Information gathered in this form will better ensure we are able to produce a design that suits your needs. Please answer as many of these questions as you are able.

Copy this text into your email and send it, along with any other information you deem important, to the email address on the bottom of the page.


Client/Company Name

 

Contact Information

1. Who is the contact person responsible for overseeing your participation in the design development? List name and contact information for this person.

2. Who has final approval on the project? List name and contact information for this person.

 

Service

1. Do you need to redesign an existing logo/design, or create a new one?

2. What type of design do you need? Logo, brochure/pamphlet, print ad, event kit (flyers, invitations, etc.), corporate identity kit (business card, letterhead, etc.), website graphics, product packaging. If other, please describe:

3. What is your target deadline for having your graphic(s) ready for use?

 

Company Information
(If this is for a personal design, please skip this section.)

1. What is your Company’s Objective or Mission Statement? (If you do not have one, what is the nature of your business?)

2. How old is your company?

3. How do you envision this project supporting your company’s missions and objectives?

4. How will you judge the success of this project?

 

Purpose of Design

1. What are you hoping to accomplish/achieve with this design?
Please select all that apply: educate, sell, promote, etc. If other, please describe:

2. Who is your 'target audience'?
Please list any information you think may be relevant such as age, gender, income, political affiliation, education level, ethnicity, primary language, religion, location, etc.

 

Budget

1. What is your company’s budget for this project?

 

Design Details

1. Do you have images, text, colors, or other design details you would like used?

2. Are there specific features or effects you would like to include?

3. What items do you already have that we can use on your design?


Note: Please make sure you have the legal property or usage rights of any content, graphics or photos you wish to use/incorporate.

Tip: The professional appearance of your finished design has a lot to do with the colors and design elements you choose. If you need us to find or create graphics or photos for you, we will be happy to provide that service on an hourly basis.

 

Style

1. Choose three to five adjectives you would like the style of your design to express: professional, sophisticated, conservative, fun, friendly, formal, casual, progressive, serious, classy, easy, humorous, service-oriented. If other, please describe:

2. Select any visual elements or styles that MUST be utilized from existing materials: logo, letterhead, key phrases, colors, typeface (font). If other, please describe:

 

Colors

Do you have a preferred color scheme for your design?

Please select all that apply: Existing logo or graphics

Colors or Color Schemes: blues, greens, yellows, oranges, reds, purples, black & white, autumn hues, winter tones, spring florals, summer warmth, bold, metallic, neon, muted, pastel, earthy, ocean, volcanic. If other, please describe:

 

Inspiration

Are there any logos/designs/ads/media that have a look and feel you admire?

If so, please include links, references, images, and/or identify the particular features you find most appealing.
 

Thank you for taking the time to answer this questionnaire, and please let us know if you have other comments, questions or instructions!

Back to top of page